# GA4 + GTM

## Setup & Audits

We configure GA4 and GTM with precision—custom events, structured data layers, and comprehensive tracking that turns raw data into actionable insights. with zero downtime and clean data transfers.

### The Challenge

Universal Analytics is gone. GA4 works completely differently—and most stores are tracking wrong. Misconfigured events, missing ecommerce data, and broken funnels mean you're making decisions without the full picture. Reports don't match reality. Optimization becomes guesswork.

Without proper GA4 ecommerce setup, view_item, add_to_cart, and purchase events either don't fire or send incomplete data—ruining your funnel analysis.

Years of quick fixes leave GTM containers messy and slow. Duplicate tags, unused triggers, and conflicting variables cause tracking conflicts and site speed issues.

A poorly structured data layer means GA4 can't access product details, user properties, or transaction data needed for meaningful segmentation and analysis.

Newsletter signups, quiz completions, video views, and scroll depth—if you're not tracking these custom events, you're missing half the customer story.

When users move between your main site, checkout, and subdomains, sessions break. Attribution falls apart and your data shows phantom drop-offs.

### Our Approach

We build clean, scalable analytics architecture—properly structured Tag Manager containers, comprehensive data layers, and GA4 configurations that capture every meaningful interaction with surgical precision.

### GA4 Ecommerce Setup

### Tag Manager Architecture

### Data Layer Implementation

### Custom Event Tracking

### Tracking Audit & Cleanup

### Cross-Domain Configuration

### Custom Dimensions & Metrics

### Debug & Validation

## Why Choose Us?

### 100+ Successful Migrations

### Zero Downtime Guarantee

### Data Integrity Assurance

### SEO Preservation

### End-to-End Support

## How We Work

### 01 Customer Insights

### 02 Strategic Planning

### 03 Execute & Adapt

### 04 Testing & Learning

Ready to unlock accurate tracking and deeper insights with a fully optimized GA4 and GTM setup—plus comprehensive audits tailored for Shopify Plus?